Congressman Malinowski’s first campaign website was a custom job that cost too much money. Dave built a new one on Squarespace that was focused on voter engagement, function over form, and substance. By displaying the latest campaign ads and updates in a slider “above the fold,” he reduced the page’s bounce rate to near-zero and quadrupled the average session time. By putting the MobilizeAmerica plugin, which was rolled out by the DCCC in Spring of 2018, front and center, integrating it with VAN, and developing creative for each individual event, Dave enabled the website to support the growth of what became one of the largest volunteer bases in the 2018 midterm elections. By integrating Google Drive with a simple iframe plugin, he followed through on a campaign promise to archive every single digital ad Tom’s team ran. And, by working intimately with the website’s insides, he supported the growth of Facebook retargeting audiences, as well as consistent search engine optimization (SEO). He even found out what shade of red made for the best donate button!