A few recent Cool Things™ that we've done.

This campaign ad for NYC Council candidate and Bronx native Justin Sanchez (and Activate’s first project) reached over 25,000 on Facebook and was viewed over 10,700 times in just a few short days – organically.

Effective constituent representation goes beyond the election cycle. At Activate, we capture the conversations that happen every day at the level of municipal government – whether it's about taxes, development, or transparency. The granular mastery of issues displayed in these types of pieces helped the 2018 municipal slate in Berkeley Heights, NJ flip from a 5-1 minority to a 4-2 majority – the first time Democrats have taken control in 40 years.

Suraj Patel ran for Congress in New York's 12th Congressional District. An immigrant and millennial entrepreneur, Suraj's tech-savvy campaign and outspoken progressive activism represents a young, growing, and active segment of the voting population he's branded the #NewElectorate. He won 41% of the vote against 25-year incumbent Congresswoman Carolyn Maloney.

Congressman Malinowski’s first campaign website was a custom job that cost too much money. Dave built a new one on Squarespace that was focused on voter engagement, function over form, and substance. By displaying the latest campaign ads and updates in a slider “above the fold,” he reduced the page’s bounce rate to near-zero and quadrupled the average session time. By putting the MobilizeAmerica plugin, which was rolled out by the DCCC in Spring of 2018, front and center, integrating it with VAN, and developing creative for each individual event, Dave enabled the website to support the growth of what became one of the largest volunteer bases in the 2018 midterm elections. By integrating Google Drive with a simple iframe plugin, he followed through on a campaign promise to archive every single digital ad Tom’s team ran. And, by working intimately with the website’s insides, he supported the growth of Facebook retargeting audiences, as well as consistent search engine optimization (SEO). He even found out what shade of red made for the best donate button!

Congressman Malinowski’s first campaign website was a custom job that cost too much money. Dave built a new one on Squarespace that was focused on voter engagement, function over form, and substance. By displaying the latest campaign ads and updates in a slider “above the fold,” he reduced the page’s bounce rate to near-zero and quadrupled the average session time. By putting the MobilizeAmerica plugin, which was rolled out by the DCCC in Spring of 2018, front and center, integrating it with VAN, and developing creative for each individual event, Dave enabled the website to support the growth of what became one of the largest volunteer bases in the 2018 midterm elections. By integrating Google Drive with a simple iframe plugin, he followed through on a campaign promise to archive every single digital ad Tom’s team ran. And, by working intimately with the website’s insides, he supported the growth of Facebook retargeting audiences, as well as consistent search engine optimization (SEO). He even found out what shade of red made for the best donate button!

Through a limited partnership with the Unity March for Puerto Rico and its Organizing Committee, Activate captured the spirit of the Puerto Rican diaspora with the goal of amplifying their voices and spurring restorative action for victims of natural disasters and colonial economics.

Celebrating victories with parties and interviews – not a bad way to end 2018!